While you might be able to find your favorite brand and style (like New Balance Minimus shoes), you probably won't be able to fully customize it to match your running style and foot shape. How you run and the surface you prefer to run on plays a critical role in the ideal design of your shoe. The impact on someone's feet varies from place to place. If you underpronate (rolling your foot slightly outward), you'll need lighter, more flexible cushioning for shock absorption on the bottom of your feet. We can customize Hoka running shoes, ASICS sneakers for women, Saucony running shoes, and everything else you see in our inventory with the proper insert. If you don't already know your preferences, come to one of our locations where we can analyze how you run and give you the exact shoe, soul, and insert you need to keep your body injury free after every marathon.


If you have flatter feet then running shoes with more cushioning is the way to go. Having extra material to absorb impact on ground strike will translate into more distance and less fatigue. Runners with a more neutral foot type can make selections that are considered more “middle of the road”. Make sure you also check the way that your old shoes wear on the outsole, this can tell you a lot about the way you step.
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